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Lexus to Debut Their First Ever Super Bowl Commercial

January 21, 2012 Featured No Comments

Here at Woodfield Lexus we are more than excited for 2012. Why? The new year is bringing many big things for Lexus including nine new or updated models. With this lineup evolution, Lexus is sure to be one of the fastest-growing luxury brands this year. In addition to visiting¬†Woodfield Lexus, the area’s best new and used Lexus dealership, Glenview area drivers can learn about all that is new from their favorite automaker by tuning into this year’s Super Bowl game. That’s right, Lexus will debut their first ever Super Bowl commercial during Super Bowl XLVI on Sunday, February 5 on NBC.

Lexus’ Super Bowl commercial is expected to reach over 50 million people and is set to appear during the first half of the game. The commercial will be 30 seconds in length and will star the 2013 Lexus GS, as well as other Lexus products. Viewers unable to wait until the February 5th event can view a 15 second sneak-peek via Lexus’ social media channels, including Facebook.com/Lexus and YouTube.com/Lexus. These highly anticipated ads were created by Attik and the GS’ overall launch advertising is headed by Lexus’ agency, Team One.

In addition to its Super Bowl commercial debut, Lexus will be reaching fans via TweetDrive Engineered by Lexus. This socially-fueled game engages football fans by offering the opportunity to earn yardage and score touchdowns during actual playoff games. To learn more or to register, visit www. NBCsports.com.

To learn more about the 2013 Lexus GS or any of Lexus’ other new products visit Woodfield new and used Lexus dealership. Glenview drivers, be sure to tune in to Super Bowl XLVI on February 5th.



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